Just Underthings presents Magic Lift by Glamorise®

Support without wires

The patented Glamorise desin delivers true support – without wires. Using cushioned support bands and their unique cross-over and under design, each style in the Magic Lift collection provides unparalleled control and comfort.

Built-in Shoulder Comfort

The full-integrated strap design combines super-wide straps and extra shoulder cushioning to distribute weight evenly and relieve pressure – for exceptional comfort.

Proven Fit for Full-Figure Sizes

For the past eight decades, Glamorise designers have worked with a simple objective: to create the world’s best bras for full-figured women. And with more that 40% of all Magic Lift sales in F, F and H cup sizes, full- figured women have recognized the value of a bra that truly fits.

Plus Cotton

The Magic Lift Collection now includes four new styles feturing cotton-lined lace cups. Cotton lining wicks away moisture for ultimate full-figure comfort. Sized up to 52H

In 1921, most lingerie manufacturers saw the words “full-figured” as a limitation. But at Glamorise saw an opportunity – and set out to create the finest, most comfortable full-figure collection available.

Today, Glamorise is the world’s most experienced full-figure intimate apparel manufacturer, with unmatched variety and exceptional design. Whether a customer is seeking traditional style or high fashion, each of their products is sure to be perfectly proportioned and designed to fit.

Here at JustUnderthings, we decided to do something to raise funds for the relief efforts in the Gulf Coast States. To that end, we are joining the effort of friends, who developed a simple T-shirt item with the printing - “Save New Orleans” and put it on a website at http://www.saveneworleanstshirt.com .

On the site, you have an opportunity to purchase a beautiful T-shirt AND make a donation, by selecting from a list of organizations that are working very hard in the South to help those devestated by Hurricane Katrina. Now - with Hurricane Rita about to strike the Texas and Louisiana Coasts - again - there will be an even larger need for help and assistance in those areas.

We are able to make a donation of between $7 and $10 for every T-shirt we sell at http://www.saveneworleanstshirt.com , and will be posting on the site the weekly amounts collected and distributed to the various organizaions.

Please - join us in helping those in the South AND get the T-shirt!

Thank You!

The Team at JustUnderthings.com

Just Underthings – Opportunity Alert

PLUS SIZED WOMEN EXHIBIT HIGHER THAN AVERAGE LOYALTY, REPEAT PURCHASES AND CROSS-SHOPPING

In Europe, the UK and the United States, people aged 50 and older represent 40% of the total population and with 20,000 people reaching 50 every day, this group just keeps getting bigger.

This is great news for catalogue merchants. Fifty plus consumers have twice the discretionary income of younger shoppers. Also according to a Roper study, people 50+ are also 25% more likely to shop catalogues than typical consumers. On average, shoppers in this group pay 10% more than their younger counterparts.

Women aged 50+ represent the fastest growing user segment on the Internet.

However, be careful of this consumer. She is unlike any in the past. These maturing women act and shop younger than any similar age group in history. Indeed, they are the fastest growing group of Internet shoppers today.

Many average sized women become plus sized as they age – though they don’t think of themselves that way.

With this youthful perspective, maturing women may not recognize that they are changing physically. In fact, many average sized women become plus sized as they age – though they don’t think of themselves that way.

In addition these physical changes, there is one significant attitudinal change amoung maturing women – a growing desire for comfort. As Glamorise research has shown, these women, though still fashion conscious, do not want to be slowed down by uncomfortable or ill-fitting apparel.

In increasing numbers, these women are looking for new choices in innerwear. They are also the largest and fastest growing demographic in the world. As such, they represent a tremendous growth opportunity for direct marketing merchants. Retailers can position themselves best by treating maturing women as a distinct consumer group and offering large size comfort solutions outside the bounds of the traditional plus sized section.

Successful retailers will highlight comfort and availability of larger sizes.

Now you can begin to place your orders at Just Underthings delivery will be in Fall on theis very exciting collection of contemporary Shapewear by Glamorise. The newest of Glamorise’s Shapewear Boutique.

At Just Underthings

Waist and Tummy toners designed and styled with today’s fashion-focused women in mind.
Brief and thong styles designed to create smooth lines under clothes and appeal to contemporary consumer’ tastes.
Firm control band smoothes the waist and tummy - focus areas for most women.
Silky smooth fabrics add to the overall feeling of modern shapewear.

High Waist Slimming Panty Style 4201 comes in cafe and black sizes 28 to 50.
High Waist Slimming Thong Style 4200 comes in black and cafe sizes 28 to 50.

justunderthings.com

Glamorise is the world’s most experienced exclusive manufacturer of high quality foundation garments for full-figured women. What does this signify in today’s crowded marketplace? They are a brand consumers have trusted for over 75 years.

Why are brands important?

Recent research has confirmed that consumers will pay more for brands because they believe brands stand for more. Research also confirms that the value of a brand hs more to do with quality, consistency and convenience than with price, and that consumers are more loyal to stores and catalogs that carry their favorite brands.

What do brands stand for?

When a consumer selects a brand, she has definite expefctations with regard to style, quality , fit and consistency. There’s also a built-in promise that she’ll look good when she wears that brand. In addition, today’s consumer demands convenience so by choosing a brand she recognizes, she knows exactly what she’s going to get. This adds intrinsic value to her purchase.

Glamorise is the world’s oldest brand for full-figured women. They remain totally committed to providing the highest quality, most intelligently designed bras in the world. Since 1921, women have purchased Glamorise bras, knowing they are buying products designed exclusively for their body type, not just a small bra made larger. For over eight decades, choosing Glamorise has meant eliminating the risk of buying a bra that isn’t truly designed for a full figure.

Glamorise has the longest history of consumer research on full-figured women in the world. Through product tracking and consumer feedback, they respond to changes in consumers’ attitudes, likes and dislikes by applying new knowledge creatively to innovating the Glamorise brand.

True-Grading vs. Cross-Grading

Modern industry practices encourage cross-grading. This means that differently sized bras may share identically sized parts - underwires, for example- as a way to reduce costs.

A typical cross-gradded line uses only 16 differently sized underwires to fit a range of 66 sizes. Some manufacturers even cross-grade the entire bra, not just its components, selling a 34C and 36B interchngeably. With Glamorise True-Grading, each and every component is distinctly sized to fit our range. Then, each size range is expertly fit on a live model, an art our designers have passed from one generation to the next. True-Grading makes their fit the best in the business.

Just Underthings News Search

A recent folio from Glamorise

The full-figured woman is one of the best customers around.

She is willing to pay for quality and she’s loyal to those who provide it. Merchants who want to reach this customer and maximize sales must ask themselves.

· Am I offering a wide size range? Do my customers know this?
· Am I highlighting and explaining high-value features?
· Am I offering a wide range of styles

Aging women are one of the fastest growing, most affluent segments of the world’s population. Many have spent the past few decades wearing underwire bras because they love the way a wire shapes. Now they’d like to continue wearing wires but as their bodies change and their bra sizes increase, these women are actively searching for an underwire bra that provides shap, support….and comfor too.

What these consumers need is an underwire bra designed exclusively for full-figured women, not just an average-sized bra made larger. The Glamorise Wonderwire line of bras features a custom-designed wire inside a cushioned foam channel so there’s never any pinching or poking. In wear-testing, full-figured women loved an underwire bra could provide so much support yet feel so good.

Over-forty women, many now full-figured, make up one of the largest consumer groups in the United States, United Kingdom and Europe. Retailers who want their fair share of this market must aggressively work to fill the unmet need for comfortable underwires by stocking them in larger sizes, and equally importantly, hightlighting underwire bras designed to fit larger sizes with comfort.

Feature Hunt - searching for smart straps

Ask a full-figured woman what she doesn’t like about her bra and chances are she’ll say, “the straps!”. In fact, Glamorise research shows that strap problems, from digging in t slipping down, is the number one bra complaint among full-figured women. Glamorise designers are not surprised. “A properly designed, well-made strap is central to the comfort and fit of any bra, but especially a full-figure bra,” says designer Linda Tausz. “Many manufacturers don’t change the design or grade of straps when they make larger sizes and that can lead to real comfort problems.”

Through research, we’ve learned that once a woman finds a strap that works for her, she’ll search for it whenever she’s bra shopping. We’ve responded by offering a wide range of strap options on a variety of bra styles. “Full-figured consumers are will in to pay more for a better strap,” say Tausz, “and it makes good sense to give them what they want.”

“Full-figured consumers are willing to pay more for a better strap.”

Casual Trend and Intimates

There’s no mistaking the global shift toward more casual fashions, both in the workplace and after office hours. For full-figured women, this is great news as their wardrobe options continue to gro. This welcome trend has spurred a major trend of its own: an increasing number of full-figured consumers shopping for casual intimates such as leisure bras, once warn only at home and for sleeping.

But while dressed down designs mean more freedom when it comes to choosing chic, comfortable clothing, it’s often tough for full-figured women to find intimates that work with today’s looser-fitting styles. That’s because many retailers have expanded their casual full-figured apparel lines but have not added a range fo complementary foundations. This creates a frustrating shopping experience for full-figured women who often find far fewer foundation choices than their smaller sized peers.

Merchants who want to minimize sales to their full-figured consumers must offer quality leisure bras with their unique combination of fit, comfort and light support.