Excerpts from A Century of Lingerie by Karen W. Bressler, Karoline Newman, and Gillian Procto
Throughout the century, the brassiere, a most essential piece of lingerie, has been known variously as the bandeau, the bust extender, the bust shaper, and the bust bodice. In France it is known as the soutien-gorge, a harness, but even the ancient Greeks and Romans had their own names for the brassiere: the mastatedon, mamillare or strophium. The term brassiere, or its informal shortening, the bra, was first introduced in the 1920s.
During the nineteenth century, the emphasis had always been on accentuating the shape of the bottom, as seen, for example, in the S-Bend Corset, but there was a shift towards emphasizing the bust instead during the course of the twentieth century. Just as its name changed through the decades, so too did the purposes of the garment. Brassieres lifted, enlarged, supported, confined, flattened, revealed, and modestly covered women’s breasts throughout the decades, making them the most important element in a Western woman’s wardrobe. As the years passed, the bra became on of the most complex pieces of lingerie ever created, and by the late 1990s, it was composed of up to 43 components, designed with a structure and function comparable to those of a cantilever staircase or a suspension bridge.
Support for the Tango
Bust improvers were first introduced into fashion in the early 1900s, although there are earlier references to impractical pre-bra garments that would make any modern woman glad to have missed them. One of the most unusual was the Lemon Cup Bust Improver, a bralike device that featured a light, coiled spring in each cup and padding made of bleached horsehair.
Although early d3esigners had the right idea, it still took a while before a practical solution to breast support was found. In 1904, they dreamt up the cotton bust-improver, lightly boned and stitched, with adjacent shoulder straps, satin ribbon and trimming. Next, they attempted to turn the corset into a bra by creating the corset waist, a garment closer to a corset cover or camisole made of cotton, linen, lace, and ribbon. Although it was based on the camisole until 1914, it boasted more structure, tightness, and opacity and was typically worn for decency and comfort.
As the popularity of the corset waned, especially among those who were taken with the new tango dance craze, a new type of woven elastic material was used to create the American slip-on in 1913, a garment which offered support for those who did not opt to wear the dance corset. One young woman who disdained the corset was the American debutante Mary Phelps Jacobs (who later changed her name to Caresse Crosby). In 1914, Crosby used to hankies, a piece of baby ribbon, and help from her maid to creat the first boneless, midriff-free bra.
For everyday wear, lingerie dresses – lightweight, easy-to-care-for, day dress still in style after the turn of the century – became increasingly decorative, and lingerie followed appearing on the new brassieres, resulting in more and more ornate models. In France, the soutien gorge, created by Paul Poiret graduated from its simple shape with front lacing or buttons to a lacy ruffled style made from cambrie with net insertions, cotton tricotrine, silk, and satin. Shape molds were added to increase the size of the bust, but offered no support to the breasts. The lightest of brassieres was that created by Earrieros in 1920 in tulle and ruched pink ribbon.
These frivolous details made women more aware of their femininity and urged them to pay more attention to their own individual beauty. By the 1920s, most women would not have left home without wearing a bra. The soft brassiere first appeared as a bosom flattener (constructed from a broad band of satin ribbon), but had grown less restrictive by 1925, allowing for natural curves to show through. Narrow ribbon straps, which looked dainty and insubstantial, were replaced with heavier fabrics.
The first sign of shape
Wigh brassieres becoming such a popular clothing item, more and mdore women fournd it difficult to find the bust cup that suited their size and shape. To remedy the situation, Mrfes. Rosalind Klin, the Polish-born director of the Kestos Company, created the Kestos bra by folding two handkerchiefs crosswise. She joined them into one piece with an overlap in front, and added shoulder straps sewn to the points at each side of the breast and on the end of the fabric triangles. Elastic was crossed at the back and buttoned to the brassiere under each cup, which had darts under the bust for more shape. The Kestos bra become so well known that women on the shopping spree set out to buy not a bra, but a Kestos.
As the decade progressed, shape became a definite priority. Disk construction on the two sides, introduced in 1928 but no popularized until 1950, led to deeper bust cups and provided a rounded shape. The bandeau bra, made of silk elastic or tricot with two rounded cups, was designed for a figure requiring an elastic hip belt and some bust control above the waist. Suddenly, the bust-designing garment took control of the undergarment world, giving new shape and style to women every where.
By the 1930s, the primary goal of the bra was to separate the breasts. Shaped cups, introduced with the popular triangular Kestos style, allowed the bra to support and enhance breasts of all shapes and sizes. Manufacturers added bone and produced bras with different cup sizes; padding was a priority in many of the newer versions.
As fashion of all kinds became synonymous with an expression of freedom, innovations in the design of the bra allowed women to choose how they, and others, saw themselves. Cup busts, defined busts, uplifted busts, and even accentuated busts began to fill a new fashion niche, and in 1935, Warner, introduced cup fittings for the first time. At last, someone had realized that the measurement of the bust and the size of the breasts (A
In the 1930s, fashions became ever more tubular as hemlines fell to the lower calf for day and the floor for evening, and the bust, waist, and hips re-appeared. Evening gowns turned up either draped and body-slimming as inspired by Paris couturier Madeleine Vionnet, or in intricately draped silk jersey as produced by another Paris couturier Alix (Madame Gres). In part, this increased acceptance of body-molding silhouettes and due to a series of advertisements for sanitary napkins, which were developed after World War I, and which emphasized wearing them under clinging fashions.
Many of these slim gowns and dresses boasted halter or bare-backed bodice cuts, as did a number of summer dresses, leading to the creation of the first strapless bra in 1934. By the late 1930s, when suits were all the rage, constructed with tailored jackets shaped to the body, bras were in demand to mold the bustline into a complementary shape. The bust, first emphasized by the clothes of World War I, was now dressed in a increasingly well-cut bra, carefully seamed for different figure types. Boned or underwired bras were worn to give breasts a more substantial silhouette.
Femininity was at an all-time high, and designers turned out hundreds of variations of the bra. There were satin, lace, net, and batiste versions, some with stitched satin undercups, others with suspenders. Feminine shades such as pink, peach, tea rose, and apricot turned up on all types of lingerie, although most women also invested in a few bras in white. Black, however, was reserved for the luxury class only.
In 1937, the DuPont company invented nylon, a revolutionary material that was strong, light, supple, and could be woven or knitted by machine. Nylon was the ideal fabric for the construction of the bra because it was easily washable, would drip dry , and no ironing was necessary. However, nylon did not become available to the general public until the year 1938, and its full effects on bra production were not to be seen until the late 1940s.
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