The 50+ consumer has more buying power than any other demographic, and this segment is growing rapidly.

• 40% of the population in Europe by 2010
• 1/3 of the population in the US and UK by 2010

Women over 50 are the more affluent than other demographic groups, and ae willing to spend.

• 50% of discretionary spending, 2/3 of the financial assets
• highest per capita spending on clothing
• more likely to shop via catalog and on the internet

Looking good and feeling young are a priority for these women

• more than 90% indicate they are "actively trying to stay youthful".
• more than 80% pay attention to diet
• more than 95% buy beauty or anti-wrinkle creams

It's a mistake to think of this customer by age...she shops based on fashion, function & lifestyle

•  "boomers" have sought fun and fashion their entire lives - growing older will not change their buying patterns.
• this consumer doesn't want to be told she's getting older-she sees herself as young
• she understands that her physical needs are changing - and she's spent her entire consumer life catering to her needs

For these women, their changing bodies create a series of new issues

• an increase in size is a natural part of the aging process
• age and gravity conspire to increase the need for support
• many of these women own and wear underwire bras, but find their old wires are no longer comfortable

Traditional underwires are not designed for the full-figured physique.

• underwire bras designed for smaller sizes rely on wires for shaping first, and support second.
• as the size and weight of the bust increases, most wire bras use the wire to offer more and more support in addition to shaping.
• when the wire is forced to provide so much support, it becomes overworked and leads to wire poke, soreness, and discomfort.

Glamorise Sport Max

Runners, triathletes and other endurance athletes led us to design a no bounce bra fit to wear for the long haul.

• no-bounce design provides a snug, but extremely comfortable fit that holds you in place.
• high performance two ply cup fabric wicks away moisture and body heat
• seamless outer layer cups offer a smooth look and eliminate outerwear ride up.
• adjustable front close with our exclusive cushioned backing for next to the skin comfort.
• contoured padded shoulder straps designed especially to eliminate chafing around the neck.
• Padded, no-roll bottom band.
• open air racer back design for coolness and freedom of movement.

The ultimate high impact "no bounce" sports bra for the fuller busted woman.

Designed to provide a non-compromising fit with actual band size measurements up to size 48.

Style

1207

Most sports bras DON'T WORK for full-figured women because they...

bind instead of support.

are uncomfortable due to moisture getting trapped in the bra.

use a wire for support - which pinches during activities.

avoid a wire to try for better comfort, but don't offer enough support.

don't flatter a woman's figure.

chafe during active use.

Younger, fuller-busted women represent an under-served market.  Their lifestyles place them in a high user group due to lifestyle and they genuinely need a product that works.

Now...Glamorise Sport introduces a bra that give great shape, superior support without wires for the ultimate in comfort.

Glamorise Sport now has a no-wire design with extra features that offer the highest level of comfort, support, and shaping.

• patented Magiclift no-wire design for support and comfort
• seamless cup design reduces chafing and eliminates outerwear ride-up
• innovative fabric wicks away moisture for all day comfort
• cushioned, adjustable, no-bounce, no-slip straps for fit and comfort
• super-soft Tactel/Lycra elastic for comfort and security
• lightweight, padded support-bands for support without bulk
• exclusive back design for support and comfort
• breathable open-mesh design for cool comfort
• adjustable, 3 position back closure for customized fit

STYLES

1006

1206

1005

Magic Lift is the Ultimate Full-Figure Bra.  The Magic is in the design.

• It's unique patented design gives support without wires.
  
• eliminates shoulder strain and provides ultimate support
  
• Built-in shoulder comfort
• super-wide cushioned straps pamper shoulders
  
• Fantastic shape and uplift 
• cross under and over feature provides better uplift, separation and support
  
• Proven fit for full-figured women

Select from the many different versions from Just Underthings.

style 1000

style 1001

style 1002

style 1003

style 1004

style 1005

style 1200

style 1265

style 9170

style 6201

style 6218