Just Underthings and Glamorise® Soft Shoulders™

Glamorise® research indicates the number one problem for the full busted woman is shoulder strain.

Knowing this, their designers focused on designing a line of bras that addressed this research finding by applying their unique understand of this market and the fit and design expertise developed in their 80 years in business in this area.

Soft Shoulders™ by Glamorise® was developed to provide:

 ·        Bras designed to provide instant relief from shoulder strain

·        Three distinct styles to maximize tastes of all their consumers.

·        Garments whose unique features and benefits target specific consumer needs.

 Each of the Soft Shoulder™ styles feature

1.      Exclusive super wide foam cushioned straps that create comfort and avoid pressure points.

2.      Sculpted three section cups designed for both a natural look and the best possible fit.

3.      Back adjustments for a custom fit.

All of these styles being introduced in the fall will be available in café and white.

 The first of the three styles…..1100, will be lightly lined for a smooth “no show” look under clothes.

 The second style….1135 will be a Minimizer with embroidered cups designed and shaped to reduce the bust so clothes fit better.  In addition, it will have back adjusting straps for a custom fit and three section cups for a natural look and the best fit.

 The third style….1275 will be a front hook version featuring the same Glamorise® exclusive super wide foam cushioned straps along with a sleek comfort T-Back design that will keep the straps in place for all day comfort.  The straps have back adjustment for a custom fit along with three section cups designed for a natural look and best fit.  The convenient adjustable front closure finishes off this unique design.

 We at Just Underthings are looking forward to presenting Soft Shoulders™ in the fall look for our announcements.

Just Underthings and Glamorise®

Glamorise® is one of the world’s most experienced manufacturers of fine quality foundation garments for full-figured women. And now, with the introduction of Exclusively A & B, they manufacture difficult to find sizes for both full-figured and average figured women. We at Just Underthings selected Glamorise® products because they provide a brand that many consumers have trusted for over 85 years.

This brand loyalty means that the consumer has definite expectations about the style, quality, fit and consistency. There’s also an inherent guarantee that she’ll look good when she wears this brand. By choosing Glamorise® you’re selecting a brand that is totally committed to providing the highest quality, most intelligently designed bras in the world.

Glamorise® maintains an uncompromising approach to fit that is the basis for our selection at Just Underthings.  Their commitment to the finest design, fit and materials is the cornerstone of their consistent consumer loyalty.  During the fitting process the Glamorise® designers make hundreds of pattern changes in line with this commitment when designing new items.  Unlike other manufacturers, Glamorise® formulates all pattern adjustments so that they increase or decrease proportionately to the size being made.  This is called True-Grading™.

Glamorise®-True-Grading™ vs. cross-grading

Modern industry practices encourage cross-grading because it is more efficient thus quicker and less costly to produce.  This means that differently sized bras may share identically sized parts- like underwires, for example.  They cut corners to save manufacturing expenses and increase their profits without regard to fit. Glamorise has chosen a more customized approach to manufacturing and fitting their garments called True-Grading™.

A typical cross-graded line uses only 16 differently sized underwires to fit a range of 66 sizes.  Some manufacturers even cross-grade the entire bra, not just its components, selling a 34C and a 36B interchangeably. 

With Glamorise® True-Grading™, each and every component is distinctly sized to fit our range.  Then, each size range is expertly fit on a live model, at art their designers have passed from one generation to the next over the last eighty years.  True-Grading™ makes Glamorise® fit the best in the business.

Glamorise® has the longest history of consumer research on full-figured women in the world.  Through product tracking and consumer feedback, they are constantly responding to changes in attitudes, likes and dislikes by applying new knowledge creatively thus innovating the Glamorise® brand.

What is the Glamorise® difference?

• They are the world’s oldest fully dedicated full-figure intimate apparel manufacturer.
• They care fanatically about every detail.  Their customers demand high performance and top quality.
• On average, their craftspeople have over 20 years experience with Glamorise® and they know the difference between producing a good product and a great one.
• Whether a bra is high fashion like Glamorise® Elegance™ or our traditional Magic Lift™ their master designers make sure it’s always perfectly proportioned for larger sizes and hard to find sizes like Exclusively A & B.
• They have unmatched variety within size categories.

There are simply no better-fitting foundations in the world for full-figured women because no company offers greater consistency across and through sizing.

See the Glamorise® family of bras and control undergarments.

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